The Sojo Now Re-Opened 7 Days a Week

Hello Sojourners!

We are now re-opened to serve you all seven days a week from 12:00-6:00 pm, meaning that we are now opened on Sundays again! We are so grateful to our wonderful and loyal customers for your continued business, and your excellence in protecting our health during your shopping experience these last few months. Thank you! We are restocking with new and exciting merchandise, as we are able. Come see the new selection of metaphysical books, and Black Lives Matter and Pride stickers!

We remain committed to all of our safety during the COVID-19 pandemic. Sadly, this health crises will not go away any time soon, and so we forge a “new normal” together. Readings and classes are canceled for as long as masks are necessary in-doors. We have a tiny, tightly packed store where social-distancing is a challenge, so we will maintain strict Covid-19 safety protocols for the long-haul. (see below)

Please note that the shop is under 24 hour security camera surveillance, we are recording every nook and cranny of the store, and we do prosecute thieves to the fullest extent of the law. Honestly, steal magickal merchandise from witches and the police will be the least of your worries. Think about it.

COVID-19 Protocols:

  • If you have fever or any Covid-19 symptoms, please do not enter the store. Curb-side delivery is available if you call us with your order in advance, and pay via credit card over the phone. 252-758-7656 (SOJO)
  • Extra sanitizing will be completed every morning prior to opening at noon. If you’re high-risk, consider visiting from 12:00-1:00.
  • We’ll serve less than 6 customers at a time in the store. You may be asked to wait outside until someone inside completes their purchase. Please be conscientious as you shop as quickly as possible.
  • Masks are required for entry, and must be worn properly over both the mouth and nose. Staff included.
  • Disposable paper masks provided as needed, but we encourage you to wear your own reusable cloth mask everywhere you go, in accordance with the NC mask ordinance.
  • Because everything in our store wants to be touched, we also provide disposable gloves and hand-sanitizer. Is this over-kill? Yup. We mean to over-kill this virus into non-existence.

Washable Cloth masks available in two styles, $1 and $4.

The Sojourner’s business mission is one of community service. We build strength through unity of marginalized people, lifestyles, and spiritual traditions, in defense against the rampant toxicity in the patriarchy. We are founded upon loving interconnection, here to empower your good health and pursuit of happiness.
Sadly, our capitalist society is rigged for injustice.  A corporation is a private legal entity able to set and enforce it’s own rules.  Sometimes that works in the favor of hateful cretins who are hell-bent on discrimination. Example: Bigot bakers refusing to make wedding cakes for same-sex couples.
In our case, this works in the favor of our loving ideals of responsibility and inclusion. On the grounds of The Sojourner Co. Inc., we insist that everyone we serve does their part to protect our staff and at-risk fellow shoppers from spreading a terrible disease. Our Sojourners are intelligent and conscientious people. If you refuse to follow our rules, are even SNIDE to our staff, you are clearly NOT a Sojourner, and so you will be asked to leave. FULL STOP.  Welcome to our matriarchy. Thank you again for being awesome, staying safe and healthy, and shopping with us this summer.

See you around the Sojo!
~Heron Michelle

Sojo Provisional Re-Opening Starts May 8th

Sojo Pride Bumper stickers free with purchase while supplies last!

Merry Meet, Sojourners!

As of Friday, May 8th, we begin a provisional reopening of our doors. For safety, we’ll serve less than three customers at a time, Wednesday-Saturday 12:00-6:00 pm. We can also take phone-in orders and still deliver them to your car when you arrive. To celebrate, free Sojo Pride bumper stickers with purchase while supplies last! The shop is loaded with beautiful new items, especially nice for Mother’s day or new graduates. We’re happy to wrap for you.

Masks covering the nose and mouth are REQUIRED. Plastic gloves and hand-sanitizer will be provided.

If you still need a washable cloth mask, we have a supply here donated by a generous local maker. They are free to those in need. (And if you are a maker of cloth masks, we’ll happily help you distribute them!)

Please maintain 6 foot distance while in the shop, and consider leaving small children at home. Children also must be masked and gloved. If they can’t be safely gloved, they must be held at all times. We all know how well that would go, so best to leave them home for a while, as possible.

Anyone appearing to have COVID-19 symptoms, or who are disrespectful of our safety requirements, will be asked to leave. Please be nice to us, we’re doing our best to serve your needs, while protecting our own health and the health of our families.

Please be considerate and responsible out there in the world. We are all in this together, keeping each other healthy.

~Sojo Team

Supporting The Sojourner during COVID-19 Closure

Hiya Sojourners!
The shop has been closed since March 27th, and we remain safely sheltered at home until at least April 10th. However, we still have payroll and bills to pay, so we’ve created four new ways to support us during this time, with a lot of help from our friends:

  1. Our site has a variety of promotional swag as a fundraiser. They’ll ship it directly to you. Images below!
  2. Witch on Fire-side Chats: Facebook Livestream video with Heron Michelle to discuss Witchcraft and demonstrate all kinds of tips and tricks for a magickal practice. During the month of April 2020, on Tuesday, Friday and Saturday nights from 9:00-9:45 pm EST.  Accepting donations via paypal to If you’re local, it is applied to your in-store account for you to spend later.


  3. Psychic Mediumship Readings with Edward Zula. 30 minutes, $30, and half the proceeds benefit the shop.
  4. Tarot Card readings with Kayla Cole throughout April. 1 hour, with special promotional price of $20. 30% of all proceeds donated to The Sojo. Online via Zoom. Book your reading here: IG:@unconsciousblossoms


“Witch on Fire-Side Chats” with Heron Michelle during April 2020, on Tuesday, Friday and Sunday nights at 9:00 pm EST. Facebook Live:

 Witch on Fire-side Chats

In the first video on March 31,  (click here to watch video) I offered some candle charging 101 technique, and a demo of my Jewel of Power Tarot Reading. That message sought clarity on the unfolding pandemic. Spirit really wow-ed us all for how on-the-nose those cards were. Click here for a written version of that tarot message.

In the second video on April 3rd, (Click here to watch video) I demonstrated safe techniques for burning loose incense blends on charcoal, as well as the ingredients for my personal Elemental Fire blend ingredients. Also, crafty tips for creating a Book of Mirrors Journal and matching intention candle with old calendar images.

Teeshirt and Swag fundraiser for The Sojourner

As another fundraising income stream to support The Sojourner, we have a variety of designs on clothing, stickers, mugs, canvas shopping totes and other swag available. Check out our store at Teespring: The Sojourner Tees.

Namaste Away Covid-19! by The Sojourner

Sojo Pride: Taking the path less-traveled by, and making all the difference at… The Sojourner

Sojo Pride Logo

Take the path less traveled to The Sojourner! Original Design contributed in 2015 by Joey Clements

Be well, and stay safe out there. We appreciate your support!

~Heron Michelle

Sojo’s Covid-Closure, 11th Birthday and How you can help!


Hello Sojourners!

As of March 27th, The Sojo completely closed our doors to the public in compliance with the Pitt County, City of Greenville, and State of NC mandates to “Shelter in Place” so we can stop the spread of COVID-19. We will remain closed until the State or local authorities give us the all-clear to safely leave our homes again, likely not before April 30th.

As our shop would normally be celebrating our 11th birthday this week, we are instead struggling to find alternate income streams from a distance. We take the pandemic very seriously, as should you. We WILL NOT be able to offer any shipped orders, nor curb-side pickup. That would still require too much interaction. The Sojo is committed to keeping our staff well and paid through this closure. That won’t be easy, without getting creative, and asking for your financial support.

Teespring Fundraiser: Sojo Pride and Namaste Away to Covid-19!

Go to this link: to see several designs on many apparel, bag, mug and sticker options. Apparel sizes go up to 5x! They’ll print and ship directly to you.

Other Ways to Help from a Distance

We are still able to remotely apply deposits to a customer account for you to spend in-store later, after the pandemic threat is resolved. To make a deposit on your account, send money through Paypal to:

In the note’s field, mention you’re making a deposit on your customer account. Give your preferred customer name, email address, phone #, and mailing address. After we get the all-clear, I’ll mail a special promotional gift and coupon to everyone who makes a deposit during the closure. To spend your in-store credit after we open again, you need only give us your customer name at time of check out.

Thank you for being great customers, and blessings of good health to you all!
~Heron Michelle
Owner of The Sojourner Whole Earth Provisions
414 Evans Street
Greenville, NC 27858
252-758-7656 (SOJO)

Namaste Away! Original Graphic by The Sojourner

The Sojo’s Covid-19 Response: Curb-side, Personal Shoppers, Distance Support

The Sojourner Whole Earth Provisions is dedicated to serving our local community in service to holistic wellness on all levels of being – physical, spiritual, emotional – especially in times of crises. We are here to build and protect the interconnected web of existence we all share. We do not currently offer any on-line sales. Nor are we currently set up to make shipments, though that may change in the coming weeks.

I’ve always been inspired by the quote from Mr. Fred Rogers who said “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers.'” Our staff remains committed to service as “helpers” of our local community, while implementing responsible safety measures, so that we all remain well throughout the course of the COVID-19 pandemic.

Mr. Rogers Quote "Look for the helpers. You will always find people who are helping."

To best serve our customers, the following changes to our operations begin Wednesday, March 18, 2020 and will be in effect until further notice:


Open-door hours are reduced to  12:00-6:00 pm, Tuesday through Sunday. We will close Mondays for the next few weeks, at least, in an effort to reduce over-head costs.

Social Distancing:

We will serve in the shop one customer group at a time. So, 1-3 related customers, may come in to browse quickly, with our help. We ask others to wait outside, keeping 6 ft distance. We’ll set out chairs, and take folks in order of arrival.


In addition to aggressive sanitizing, we require all customers in the shop to wear plastic gloves that we will provide. We can also offer hand sanitizer. Considering all our bins of tiny, touchable things, this will reduce risks.

Call-in Personal Shopper service, Curb-side pickup: 252-758-7656 (SOJO)

Especially if you are at risk, or feeling unwell, call-us on the phone at 252-758-7656 and place your order with our associate as a personal shopper service. We’ll pull together your order for you. You may pay by credit card over the phone, or we can send you a paypal invoice. We’ll bag up your order ready for pick-up at the front door by a friend.

If you need curb-side delivery, pull up to our back door parking lot off of Washington street, behind Winslow’s restaurant. We are across the alley from the Merchant’s Parking lot. (Our lot neighbor’s building still has a big “Iteach” sign, but our door has the green awning.) Call us back when you arrive and we’ll carry it out to you.

Classes and Readings

All scheduled classes and readings throughout March are either canceled, or moved to an on-line platform. Stay tuned for more details about distance opportunities for tarot card readings with Julie Anne. We’ll make decisions about April events in the coming week.

Gift Certificates and Store Accounts

Many have asked how you can support us at a distance, even if you don’t currently need to purchase anything.

  • Printed Gift Certificates: available for purchase for any amount. We’ll mail you the physical certificate. Use it yourself, or give it to a friend; great for gifts, and easily transferable. All we need is your mailing address!
  • Store Account Deposit: Set up a store account with us, and make a deposit. To be used by yourself anytime in the future; store accounts are not transferable unless you are physically present at time of purchase. To apply your deposit at time of purchase, all you have to do is give us your customer name. Easy peasy!

    Screen-shot of Paypal ‘Send Money’ tool.


    Two ways to purchase or deposit:

  • Call us to arrange your purchase or deposit, and pay with a credit card.
  • Send money through paypal to Include in the memo your full name, phone number, mailing address, and whether you’d like a paper gift certificate mailed, or applied to a store account deposit.

Future plans:

Should there be mandated closures of non-essential retail businesses, we will close as directed. Know that The Sojourner is committed to support our staff through these challenges, with no one left behind. We will emerge on the other side of this storm, to continue serving our Sojourner community’s spiritual and wellness needs. We are also working on additional fund-raiser ideas. Stay tuned; stay well; know you are loved and appreciated.

~Heron Michelle
President, The Sojourner Company, Inc.

414 Evans Street
Greenville, North Carolina 27858
252-758-7656 (SOJO)
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